JK Tyre& Industries Ltd., a pioneer in India’s motorsport landscape and a leader in the tyre manufacturing sector, is set to transform streets across the North-East into arenas of speed and celebration with the “JK Tyre powered Indian Racing Festival – a carnival of Total Control.” The tour, taking place from April 12 to 22, will cover Kohima, Aizawl, Shillong, Guwahati, and Gangtok—bringing the pulse of professional racing closer to the people.
The festival will feature adrenaline-pumping displays—Formula 4 and Wolf cars, drifts in Lexus and BMWs, and stunts on Superbikes—highlighting the performance of JK Tyre’sLevitas Ultra range. From 9-year-old karting prodigies to seasoned racers, the event is a celebration of talent, community, and brand passion.
The rising popularity of SUVs and a vibrant car modification scene have made it a hub for premium tyre demand. The festival is expected to further energize local enthusiasm and retail interest.
