Seagram’s Royal Stag has rolled out the fourth edition of Royal Stag BoomBox – The Original Sound of Generation Large with a high-energy launch at Aquatica Ground on February 21, offering a closer look at how live entertainment formats are evolving through cross-industry innovation.
Built around its ‘Living It Large’ philosophy, the platform merges Bollywood melodies and hip-hop beats with immersive art, curated food experiences and interactive gaming zones. The Kolkata opener drew thousands, underscoring the rising demand for hybrid entertainment experiences that go beyond traditional concerts.
The evening began with a live gaming face-off led by Payal Dhare, spotlighting the integration of gaming culture into mainstream live events. DJ Sahil Gulati set the tempo, followed by rapper Dino James, who delivered a high-energy performance. Rock band Fossils brought a strong hometown presence, while Armaan Malik headlined with a soulful finale of his popular tracks.
Artists described Royal Stag BoomBox as a collaborative stage where genres converge rather than compete. The festival now moves to Vizag (March 7), Mumbai (March 21) and Mohali (March 28), reinforcing its multi-city expansion and signaling continued innovation in India’s fast-growing experiential entertainment ecosystem.
