Amazon India is ramping up its efforts to fight e-commerce fraud by introducing advanced security measures aimed at protecting both customers and sellers. With rising concerns over fraudulent activities in the online shopping space, Amazon’s initiatives are designed to safeguard the integrity of its marketplace and ensure a trusted shopping experience.
“Customer safety is our priority,” said Akshay Sahi, Director & Head of Amazon Prime, Speed & Fulfillment Experience, India. The company has implemented several measures, including OTP verification, tamper-evident packaging, AI-powered fraud detection, and 24/7 customer support. Amazon’s proactive approach also includes seller protection through Safe-T claims, allowing for swift resolution of disputes and delivery issues.
Amazon’s fraud prevention strategies are especially significant. The growing demand for online shopping has led to an increase in both customers and sellers participating in the digital economy. By bolstering its fraud protection protocols, Amazon is not only ensuring a safe environment for local shoppers but also boosting the confidence of regional sellers, helping them expand their businesses with peace of mind.
