Seagram’s Royal Stag BoomBox returns for its third edition, offering a dynamic fusion of Bollywood’s emotional melodies and the raw beats of hip-hop. This year’s festival features an exciting lineup of artists including Armaan Malik, Amit Trivedi, Neeti Mohan, Raftaar, Ikka, and DJ Yogii, alongside innovative interactive experiences powered by AR/VR technology and live gaming. Produced by Mirchi, the festival is set to tour across major youth hubs such as Hyderabad, Mumbai, Gurugram, Guwahati, and Gangtok.
Gangtok, with its growing young population and a burgeoning interest in contemporary culture, presents an exciting market for Royal Stag BoomBox. As the capital of Sikkim embraces a digital transformation and an expanding entertainment scene, the festival’s blend of music and cutting-edge technology is expected to attract a wide audience. The increasing demand for high-quality live events, coupled with Gangtok’s youthful spirit, makes it an ideal location for the festival’s unique cultural offerings. The interactive nature of the event, including gaming collaborations and live music performances, is set to captivate the region’s audience.
Kartik Mohindra, CMO at Pernod Ricard India, shared, “Royal Stag BoomBox is all about uniting diverse audiences through music and experiences, embodying our ‘Living it Large’ philosophy.” This edition promises to create unforgettable moments for fans, resonating deeply with the nation’s youth.
