Toyota Kirloskar Motor (TKM) has once again reaffirmed its commitment to the Northeast, continuing its title sponsorship of the Hornbill Music Festival for the third consecutive year. Running from December 2 to December 10 at the Naga Heritage Village in Kohima, the festival features a blend of traditional and modern music, with a special performance by Japan’s renowned Drum Tao ensemble. This collaboration emphasizes TKM’s ongoing support for the region’s cultural heritage while expanding its presence in the rapidly growing automotive market.
At the festival, TKM has set up a vibrant pavilion, showcasing its popular models, including the Innova Crysta, Fortuner, and hybrid Innova Hycross. With 39 touchpoints across the region, the company is focused on enhancing the customer experience and strengthening its market foothold in the Northeast.
From a Gangtok market perspective, TKM’s strategic presence is well-aligned with the region’s growing demand for premium vehicles. With a rising middle class and increased interest in sustainable transportation, vehicles like the hybrid Innova Hycross are gaining traction. Additionally, TKM’s local initiatives, such as the Toyota Technical Education Program (T-TEP), are empowering the youth with technical skills, fostering long-term growth for both the community and the company in Gangtok.
