Tata Tea Premium, a leading brand of Tata Consumer Products Ltd., has unveiled its latest initiative this Independence Day with the launch of the #DeshKaGarv – Pradesh Ki Kala collection. This limited-edition series celebrates Kolkata’s first metro line through the traditional art of Kantha embroidery, marking a significant cultural tribute.
The exclusive collection, inspired by the historical significance of Kolkata’s metro launch in the 1980s, features intricate Kantha designs that depict the city’s landmarks and heritage. The release aligns with Tata Tea Premium’s ethos of combining national pride with regional artistic expression.Consumers can purchase the collection at www.indiakichai.com, with 100% of the proceeds dedicated to sponsoring meals for underprivileged children in partnership with The Plated Project.
Puneet Das, President of Packaged Beverages (India and South Asia) at Tata Consumer Products, emphasized, “The #DeshKaGarv collection underscores our commitment to celebrating India’s legacy and supporting meaningful causes. This initiative merges heritage with philanthropy.” Chitresh Sinha of The Plated Project added, “Our collaboration with Tata Tea Premium reflects our shared values of impact and excellence. The collection is a testament to our dedication to both cultural preservation and social responsibility.”
