In a tribute to fathers everywhere, leading menswear brand Blackberrys has teamed up with acclaimed actor Randeep Hooda for a new Father’s Day campaign. Known as India’s ‘fit expert’ for over three decades, Blackberrys celebrates dads who inspire their children to #KeepRising through life’s ups and downs.
The campaign features a touching film where Randeep Hooda and his father, Ranbir Hooda, share a candid conversation about the pivotal role Mr. Hooda played in his son’s successful acting career. Despite coming from a non-filmy background, Mr. Hooda’s unwavering support and encouragement were instrumental in Randeep’s rise to stardom. Dressed in impeccably tailored Blackberrys attire, the duo embodies the brand’s commitment to quality and style.”My father has always been my pillar of strength,” said Randeep Hooda. “Sharing this experience with a brand like Blackberrys that celebrates the unwavering spirit in men has been extraordinary. Happy Father’s Day to all the super dads out there!”
In Gangtok, the campaign has struck a chord with many, reflecting the city’s deep-rooted values of family and perseverance. The scenic hill town, known for its vibrant culture and close-knit community, has warmly embraced Blackberrys’ Father’s Day initiative. Local stores have seen a surge in interest as residents seek the perfect gifts to celebrate their fathers, with the Blackberrys store in MG Marg becoming a popular shopping destination. Blackberrys offers a range of impeccable suits, blazers, casual wear, and chic accessories, perfect for Father’s Day gifts. Nitin Mohan, Co-Founder of Blackberrys, emphasized the campaign’s message: “We celebrate the power of dads to encourage their children to fly high and #KeepRising despite all odds.”