Amazon has been experimenting with various Prime membership pricing plans for the past 15 months to provide a personalized, hassle-free shopping experience in India. There are multiple membership tiers that cater to different customer needs and income segments: eligible Amazon customers can choose a Prime tier which best fits their requirement.
Amazon has introduced Prime Shopping Edition, an annual membership plan at Rs 399 for Android mobile users. Prime Shopping Edition is currently being tested specifically for customers that are looking for shipping and shopping benefits only. This membership plan does not include any digital or entertainment benefits such as Prime Video or Amazon Music.
Jamil Ghani, Vice President, Amazon Prime said, “India has always been and will always be a priority for Amazon. The diversity and value-consciousness of the range of customers across the country present great opportunities for Innovation for Amazon Prime”. Amazon is offering a limited-time Prime Shopping edition, which may not be accessible to all customers. Customers can choose between Prime (all Prime benefits) and Prime Lite (all Prime benefits), with the exception of Prime Reading, Prime Gaming, and Prime Video access being limited to one device.
