ICICI Prudential Life introduces ICICI Pru Platinum, A First-of-its-Kind ULIP with Fund Value-Based Distributor

ICICI Prudential Life Insurance has introduced ICICI Pru Platinum, an innovative unit-linked insurance plan (ULIP) crafted to support families and communities by aligning distributor payouts with customer fund values, thus encouraging long-term investment.ICICI Pru Platinum provides a lifeline for policyholders with its offer of unlimited, cost-free switches between asset classes, exempt from tax implications.

This feature enables individuals to diversify their investments among 21 funds, including 13 equity, four debt, and four balanced options, along with four strategic portfolio choices, fostering financial resilience and growth. “ICICI Pru Platinum is our commitment to building financial security for families,” said Amit Palta, Chief Distribution Officer at ICICI Prudential Life Insurance. “By aligning distributor incentives with customer fund values, we promote long-term financial health and stability.”

The plan includes two life cover options: Growth Plus, which guarantees the higher of the sum assured or fund value to the nominee, and Protect Plus, which ensures both the sum assured and fund value, providing peace of mind and security for loved ones.ICICI Prudential Life has shown dedication to quick and efficient service, issuing 45% of its savings policies on the same day in FY2024. The company’s claim settlement ratio stands at an impressive 99.2%, with an average turnaround time of just 1.3 days.

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