Bajaj Allianz General Insurance has unveiled Privé, a pioneering program aimed at revolutionizing the insurance experience for a select segment of policyholders. With Privé, the company is setting new standards in service excellence and personalized coverage.Traditionally, insurance penetration efforts in India have focused on middle to upper-middle-class and rural customers. However, Privé is tailored to meet the needs of a discerning clientele seeking enhanced coverage and service.
Privé offers an exclusive range of insurance products across health, home, motor, personal accident, and cyber insurance. Customers can opt for eligible products within specified sum insured ranges to access Privé’s elevated services.Privé, being a unique first-of-its-kind program, was launched in Pune. Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., also graced the event. At the launch event, renowned Indian music composer duo Vishal Shekar enthralled the attendees with an electrifying musical performance.
Fashion designer Rocky S also added glamour to the event by showcasing his unique collection. A few select partners and employees also graced the ramp. The event also saw the launch of the Privé logo unveiled by Mr. Sanjiv Bajaj, Chairman and Managing Director, Bajaj Finserv Ltd., Mr. Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance, Rocky Star, Indian Fashion Designer, and Mr. Vikram Bhayana, Head – Marketing, Bajaj Allianz General Insurance.
