MakeMyTrip’s inaugural India Travel Trends Report illuminates the diverse and evolving travel behaviors of Indian globetrotters. From spiritual quests to spontaneous adventures, the report offers a captivating narrative of where, when, how, and with whom Indians are exploring the world.
Rajesh Magow, Co-founder and Group CEO of MakeMyTrip, described the report as a tapestry of travel tales, reflecting the rich tapestry of Indian wanderlust and serving as a roadmap for industry stakeholders navigating the ever-changing travel landscape.
Among the report’s revelations is a 25% surge in the number of individuals embarking on more than three trips per year, signaling a burgeoning culture of travel across the nation. Notably, tier-2 and tier-3 cities are emerging as hotbeds of spiritual tourism, with destinations like Ayodhya and Ujjain witnessing remarkable growth. Family travel experiences a renaissance, with a 64% spike in family bookings in 2023, while spontaneous escapades capture the imagination, with 46% of domestic flights booked just days before departure.
