Amazon Pay has unveiled its latest campaign, ‘Pay Karne Ka Smarter Way,’ aiming to revolutionize everyday transactions. The campaign, showcased through two TV commercials (TVC 1, TVC 2), emphasizes the efficiency, convenience, and reliability of Amazon Pay, introducing innovative features such as auto flash for QR scanning in low light and quick refunds with Amazon Pay Balance.
Bollywood actor Ayushmann Khurrana spearheads the campaign, seamlessly navigating through everyday payment challenges faced by consumers. From dimly lit areas to supermarket checkout hassles, Khurrana demonstrates how Amazon Pay offers solutions for every scenario, making transactions hassle-free and rewarding.Anuradha Aggarwal, Director, User Growth and CMO, Amazon Pay India, expressed, “Our ‘Pay Karne Ka Smarter Way’ campaign underscores Amazon Pay’s commitment to simplify the digital payment experience, making it faster, safer, and smarter.”
Khurrana, speaking about the association, stated, “I’m delighted to partner with Amazon Pay for their ‘Pay Karne ka Smarter Way’ campaign,” highlighting Amazon Pay’s versatility and convenience in everyday situations.The campaign adopts a customer-centric approach, educating consumers about the extensive UPI interoperability, enabling seamless transactions across platforms.
