Amazon Fashion announces the launch of its latest campaign, “Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together. The campaign highlights Amazon as a comprehensive online store offering a wide range of products, including clothes, shoes, watches, and accessories, with features like ‘wear it with’ suggestions from top brands and convenience features like easy returns and fast delivery. Conceptualized by Media Monks, the campaign went live recently across TV, Outdoor, Digital Video & Social Media.
The campaign focuses on assembling stylish outfits and finding the right combinations for a complete look, particularly for women and men. Ananya Panday effortlessly assembles a fashionable look, while Aditya Roy Kapoor perceives it as time-consuming.In the second ad film, Ananya assists Aditya Roy Kapoor in finding complementary accessories through the ‘Wear it with’ feature. Both films highlight Amazon Fashion’s timely delivery, easy returns, no convenience fee, and wide selection, making it easy for women to be ‘Har Pal Fashionable’.
Aditya Roy Kapoor said, “As a big fashion enthusiast, I constantly strive for effortless style”. Adding to that, Ananya Panday said, “I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly”.
