Future Generali India Insurance Company Limited (FGII), one of India’s leading private general insurance players, launched an insurance awareness campaign for college going youth in Sikkim. The primary aim of the initiative was to create awareness and educate the youth on the importance of insurance in securing the future and to achieve financial independence.
The insurance awareness campaign, ‘INSURANCE: LIKE A TRUSTED FRIEND, THERE FOR YOU WHEN YOU NEED IT’, aims to improve understanding of insurance products among youth, who are increasingly influencing their families’ financial decisions. Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance Co. Ltd. said, “At Future Generali, we remain committed to delivering accessible, affordable, and inclusive products to both Bharat and India, fostering a secure future for all.”
The program aims to increase youth awareness about insurance products and services, enabling them to make informed decisions about their future, providing a holistic view of insurance. A week-long campaign began on March 18, aimed to highlight the increasing significance of insurance in the financial landscape, covering five colleges in Gangtok, including SRM University, Sikkim Manipal University, Harkamaya College of Education, Damber Singh College and Nar Bahadur Bhandari College.
