Toyota Kirloskar Motor (TKM) has wrapped up its highly anticipated ‘Great 4X4 Expedition’ in the picturesque North-east region, offering enthusiasts an exhilarating off-roading experience. The three-day event, held from March 8th to 10th, 2024, brought together avid 4X4 enthusiasts to explore the rugged terrains of PRP Valley in Guwahati and various scenic locations across Meghalaya.
Toyota’s flagship expedition, which commenced in May 2023, showcased the unmatched capabilities of its diverse SUV lineup, including the iconic Hilux, LC300, Fortuner, and the Hyryder AWD. Participants embarked on a thrilling journey, navigating through challenging off-road tracks under the expert guidance of 4X4 specialists.
Environmental conservation was a significant focus of the expedition, with participants contributing to tree planting efforts facilitated by the NGO Sankalpataru. Each participant received certificates for the trees planted on their behalf, reinforcing Toyota’s commitment to sustainability.Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, expressed delight at the overwhelming response from the 4X4 community, emphasizing Toyota’s dedication to delivering remarkable experiences.
