Seagram’s Royal Stag is launching its second edition of Royal Stag BoomBox, a unique musical festival featuring Bollywood and hip-hop music. The event will be previewed in Mumbai on February 7th, 2024, celebrating the spirit of ‘Living it Large’. The brand believes that the Generation Large is a creative and innovative generation that seeks soul-touching experiences, rather than following trends. The festival promises to stir the imagination of this generation.
The cultural movement in India will be presented in two unique formats: an on-ground format, which will take place in four of India’s largest youth hubs, Bhubaneswar, Indore, Jaipur, and Pune, featuring musical performances and interactive Phygital activations. Last year, the festival attracted over 50K attendees, generating 180 million digital views and 13 million social interactions.
The in-studio format will feature three original Melody x Hip Hop music tracks, which will be released as singles and videos. The 4 original songs from season 1, Pehle Jaisi Baat Nahi Ft. Dino James X Jasleen Royal, Hoodie Ft. Bali X Nikhita Gandhi, Mohabbat Ft. Amit Trivedi X SlowCheeta and Imtihaan Ft. EPR X Neeti Mohan garnered close to 70 Mn+ views across multiple OTT & audio platforms. Ajay Gupte, CEO-South Asia, Wavemaker said, “The beats of this generation will resonate loudly, and we are confident that the second edition will be another massive hit, just like the last one”.
